Upon taking over in 1960, Pete Rozelle persuaded NFL team owners — most notably Carroll Rosenbloom of the Colts, and George Preston Marshall of the Redskins — to agree to share revenues between teams. His business model was essentially a system that benefited all teams equally, from revenue sharing to the player draft. Whenever you buy an NFL licensed product, say a San Francisco 49ers jersey, the revenue is distributed evenly between all members teams. The worst performing teams of the previous season get to pick first when the wealth of college talent becomes available for the new season. There . . . . . .